It was a great campaign for TURKCELL GSM operator who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency (Rabarba from İstanbul) have developed a campaign that would be a great effect for their target market. Rabarba was created a unique live competition through Twitter status.
The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcelltwett. Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone. The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets. We love th simplicity of this idea. Thanks for great idea
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